The four routes to commercializing university technologies
Train the lead entrepreneur
(professor may also participate part-time)

ASU example:
Zak Holman and Swift Coat
Hire the lead entrepreneur
(professor and student may also participate part-time)

ASU example:
Visar Berisha and Aural Analytics
Become the lead entrepreneur

ASU example:
Cody Friesen and Zero Mass
License the technology

ASU example:
Michael Kozicki and Adesto